https://www.laurenhowell.design/experiential-design daily 1.0 2025-10-03 https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1534724957870-R0JFQ4X40GYJ7Y6OI8JU/thumb.jpg Experiential Design https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1534798338821-ME9QUUJ9ABYXEA7SUI27/banner.jpg Experiential Design https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1535599480115-YRAE99I4UX82NZR7MP3J/HFR+Banner.jpg Experiential Design https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1573008131706-ODJYI4TS9ZC3LZV5QB2F/WheelsUpbanner.png Experiential Design - Redesigning A Private Flight App As the private jet service industry is becoming ever-commoditized, this private charter flight company’s existing mobile app was struggling to deliver an adequate experience to customers. I designed a completely new app flow, UI design, and visual design for the app to deliver a top-notch on brand experience for the potential client. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755617852471-HMSADO6P3OAPOFZ2KDW5/Screenshot+2025-08-13+at+9.06.05+AM.png Experiential Design - Collab Lab: Transforming an RV into a Mobile Hands-On Learning Experience Our client, Collaborative for Children, had set out on an ambitious mission: to provide a fun, hands-on learning resource for kids entering kindergarten in underserved communities - and to bring the learning to them in their own neighborhoods via a completely refurbished RV! Our task was to turn a used RV into an unforgettable experience for kids and their parents! https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755620574073-JRQPCDCKNW0QGA9X2ARB/image-asset.png Experiential Design - DreamChaser: Creating a Large-Scale Interactive Experience Our client, Sierra Space, is creating the only runway capable spaceplane. This impressive piece of space technology was being promoted with a sub-standard brochure website, and Sierra Space needed to make a BIG impact with investors and interested parties. We envisioned a large format interactive touch screen experience that could also be ported to smaller screens like laptops or ipads. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755623523146-095YV3HEIEWDEAY9088Q/Screen+Shot+2021-02-03+at+11.49.18+AM.png Experiential Design - The Puttery Scorekeeping & Tracking System The Puttery is a brand new concept redefining the mini-golf experience. It offers unique, quirky, and irreverent courses for adults only paired with food and beverage for an unforgettable night out. My work on this project involved detailing how golfers move through the experience, how scores are kept and shown digitally, and how all the components work together to create a seamless experience. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755630726799-TIUA5V8QE5PWLYWT83T7/Screen+Shot+2021-02-03+at+11.37.13+AM.png Experiential Design - Echo Park: Turning Car Buying into an Event Echo Park was seeking to expand their current car buying process to make it more of an experience than simply a transaction. Buyers enter a bay where their car is parked, and get a custom experience just for their special occasion. The show can be personalized with user-uploaded photos and videos. This design required a unique solution that involved employee controls via iPad which would connect to a large wall of monitors and even control lighting in each of the car bays. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755723094249-XWD2YCH88WF1TRJ7HFUM/image-asset.jpeg Experiential Design - Capital One Mobile App — Balancing Visual Simplicity With Data Depth As part of a special design cohort at Capital One, I contributed to the evolution of the Virtual Wallet feature on the company’s flagship mobile app, used daily by millions of customers. The challenge was clear: customers wanted more detail about their cards and available key actions directly on the main screen, but adding more data risked cluttering the interface and compromising usability. My solution successfully introduced additional layers of information while preserving the app’s hallmark simplicity. This design not only enhanced the user experience but was also recognized as innovative enough to secure Patent No. US D1.076.945 S. (Display Screen With an Animated Graphical User Interface), on which I am a named inventor. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1534858807085-FFZDX0GNKXRIVU1J0F2X/banner.jpg Experiential Design - Medieval Times: Paving a Path to the Castle Medieval Times, an immersive dinner and tournament experience, needed a digital transformation. Their website struggled with usability, fragmented navigation, and duplicated content that hindered both customers and search engines. I led a redesign that clarified the brand’s purpose, streamlined the booking flow, and optimized the site structure—ultimately making it easier for guests to discover, explore, and purchase tickets. The Challenge: The existing Medieval Times website presented multiple barriers: 1. Redundant Information Architecture which damaged SEO 2. Disjointed navigation without a clear call to action 3. Booking Flow was cluttered and unclear, causing user frustration 4. Ineffective visuals that were disconnected from the guest experience Medieval Times needed more than a website refresh—it required a cohesive, purpose-driven platform that supported both the business and its customers. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1757543930486-8HRNRR4LMKHFYCM0FHCF/image-asset.png Experiential Design - Mesa/Boogie: Turning a Static Website into an Interactive Purchasing Experience Mesa/Boogie, a legendary amplifier brand, needed a digital presence that matched the prestige of its products. Their legacy site was cluttered, outdated, and made product discovery and purchasing unnecessarily difficult. I led the end-to-end redesign of Mesa/Boogie’s eCommerce platform, balancing brand storytelling with modern UX flows to create an interactive, intuitive shopping experience. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1534893678245-GTS7TR0E3YUJXNW1H0Z1/banner.jpg Experiential Design - City of Hope: Helping Cancer Survivors Forge Meaning City of Hope, one of the nation’s leading cancer research and treatment centers, wanted to expand the reach of its peer-to-peer fundraising program, OurHope. The existing platform was underperforming: landing pages lacked emotional resonance, campaign creation felt transactional, and fundraisers struggled to see how their individual actions connected to a larger movement. Our goal was to redesign the experience to inspire fundraisers, build trust, and create a sense of shared impact. https://www.laurenhowell.design/creative daily 0.75 2025-08-22 https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1534969056535-33551U9AAZWW3GGUV2GP/IMG_7971.jpg Creative Projects https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1535060219717-8CHFJR8NFCZE44JEUMND/IMG_8981.jpg Creative Projects https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1535060438189-XFDORRPUB21G7LXKYUSW/Screenshot+2018-08-23+16.40.02.png Creative Projects https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1620611698359-E583RBXZSGP54MEY666S/77237AC9-EE9C-4C4A-A4ED-257845169171_1_105_c.jpeg Creative Projects https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1535599834310-NNWKAM8MSA8FN55BNF9K/LB-Hack-Week-.jpg Creative Projects https://www.laurenhowell.design/about daily 0.75 2025-08-29 https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/0c34c139-d81b-4cd0-bd71-b199aedcf6c0/Quote.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755893559153-O1GXAM7RKSMXQR4FVZ8V/Artboard+%E2%80%93+4.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755891559712-3GI6SOXFJEFZXO5MYGJ7/I+am+a+maker+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755893559285-UBK31KON5SQ3GK0QXV0C/Artboard+%E2%80%93+10.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892832720-EG5NQKIO6J5TXGT5VMHD/Artboard+%E2%80%93+3.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755891559791-3FYGL4QI36BUTYTS6IB6/I+am+a+champion+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892831143-SZJP0S7O0W67JGU8YWFE/Artboard+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892834120-YPOFD9I9WY8ME4W6KX0U/Artboard+%E2%80%93+5.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755891561659-VJYQ0U00N9EPZFSQHL2L/I+weave+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892834690-ANMIV6DH3QWN0HAVE03D/Artboard+%E2%80%93+6.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892837167-2FC92QZKNUL0Y0K21JGV/Artboard+%E2%80%93+9.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755891560688-3TSLW3OA2QDUZ6KISCVQ/I+uncover+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892835744-HRBITZYD72GF5R15GX6U/Artboard+%E2%80%93+7.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892831771-MA7R231ULC8018FSE16D/Artboard+%E2%80%93+2.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755891560620-5OBFP210BBB61UOPDP8L/I+lead+%E2%80%93+1.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755892836328-Q3079F6FUYOVKA84K6Y5/Artboard+%E2%80%93+8.jpg About https://images.squarespace-cdn.com/content/v1/5b772a383e2d0954146ad38d/1755893560642-KL7SZ7TCIAK0P83CRKX9/Artboard+%E2%80%93+11.jpg About